The Luv Story
LUV Makers
Luv was born through the discovery of remarkable places.
By honoring the story of each of these places, we have created an ever evolving collection of one-of-a-kind destinations.
LUV started as a simple idea: find places that feel different, and treat them with the respect they deserve. First came the shoreline in Tulum, then the cenote hidden in the jungle. Each location had its own rhythm, history and community long before LUV arrived.
Instead of imposing a brand, we chose to listen. Architecture, interiors, food, music and experiences are all shaped around what the place is already telling us. This approach has grown into an evolving collection of beach and jungle retreats where guests and owners step into a living story, one that continues to change with every new chapter, every new destination and every person who becomes part of LUV.